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Doing Social Media So It Matters: A Librarian's Guide--print/e-book Bundle
Laura Solomon
Item Number: 7700-0672
 
Publisher: ALA Editions
Price: $43.00
 
 
 
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The print edition and the e-book edition of this title are also available separately.

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It’s the best of both worlds: this specially priced bundle includes a print copy for desk reference along with the e-book version. The e-book includes the complete text of the print edition in several different file types, readable using a variety of software and devices. You will be able to download the e-book immediately upon purchase; the print copy will be shipped to you. Note: print/e-book bundles may only be shipped to addresses within the United States; international orders cannot currently be processed online. The download link for this product can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. ALA eEditions downloads are designed for single users only.

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80 pages
Year Published: 2011

Check out a sample of the book now!


Facebook, Twitter, MySpace, LinkedIn: it’s difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today’s library. This practical resource brings together current information on the topic in a concise format that’s easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development, design, and technology, and her timely guide
  • Provides context on the social media phenomenon
  • Offers practical advice on how libraries can choose, use, and monitor these tools effectively
  • Identifies additional resources and best practices
Solomon has written a unique, to-the-point guidebook for those ready to jump into the deep end of the pool and commence or improve their library’s tweeting, posting, and friending.
Table of Contents

Introduction
1 Getting a (Better) Grip on Social Media
2 Getting Started
3 Understanding Social Media
4 Strategies for Social Media Success
5 What Can We Count?
6 Is It Worth It?
7 A Few Final Words
Bibliography
About the Author

Laura Solomon is library services manager for the Ohio Public Information Network and former web applications supervisor for the Cleveland Public Library. She has been doing web development and design and conducting classes in public libraries and as an independent consultant for more than a decade. In 2009, the Ohio Library Council recognized her for her role in saving more than $147 million of public library funding by utilizing her expertise in social media tools. She was tapped as one of Library Journal’s “Movers and Shakers” for 2010. She earned her MLS from Kent State and was awarded her MCIW (Master Certified Internet Webmaster) in 2004. Visit her blog at www.meanlaura.com.
Reviews

"Author Solomon knows how to do social media. She was instrumental in saving much of the $147 million budget reductions directed at libraries announced by the Ohio governor in June 2009, and she did this by mobilizing library supporters through Twitter and other social media sites ... The book gives both the novice and the experienced social media practitioner advice on how to use these virtual-communications tools more effectively and is recommended for any library desiring to increase the social media effectiveness quotient of the staff."
--Booklist

"Offers a practical and balanced approach to existing and emerging technology."
--Public Libraries
 
 

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