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Making Sense of Business Reference: A Guide for Librarians and Research Professionals
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| Celia Ross |
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Item Number: 978-0-8389-1084-9 |
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Publisher: ALA Editions |
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Price: $52.00 |
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This title is also available for purchase as an e-book or as a print/e-book bundle.
200 pages
6" x 9"
Softcover
ISBN-13: 978-0-8389-1084-9
Year Published: 2013
AP Categories: A, C, I
Read a sample of the book now!
In times of recession, the library is more critical than ever for
those who want to start a business and need to do research, and
academic and public libraries are at the heart of a growing need
to research business questions. An “accidental business reference
librarian by trade,” Ross explains how to provide quality reference
help on issues from marketing to finance--for business people,
students, and even business faculty. Honing in on fundamentals,
this practical guide
- Explains how to conduct the reference interview, with
tips for helping clients help themselves
- Identifies important business resources, both free and fee-based
- Offers chapters devoted to industry and market information; small-business needs;
international business research; investing and the stock market; and marketing and
demographics
A detailed bibliography functions as both a standing reference for desk use as well as a collection
development aid for building a core business collection. Including numerous illustrative case
studies, Making Sense of Business Reference takes the guesswork out of doing business.
Table of Contents
Preface
1 The Business Reference Question 2 The Business Reference Resource (aka the Business Reference Database) 3 Company Research 4 Industry Research 5 Company Finance 6 Investment Research 7 Consumer Research and Marketing/Advertising 8 Business (and Other) Statistics 9 International Business 10 Small Business 11 Other Handy Business Reference Resources and Tips 12 Business Reference Wrap-Up
Appendix: Stumpers Index
About the Author
Celia Ross has worked in business reference in a variety of settings, from a small venture capital firm to a global consulting firm and in public and academic libraries. Along the way, she learned many of the skills and techniques she describes in this book. She is past chair of the Business Reference and Services Section (BRASS) of ALA’s Reference and User Services Association (RUSA) and teaches an online course through RUSA on business librarianship. She has presented at conferences and written journal articles and book chapters on business reference. Currently she is a librarian at the University of Michigan’s Kresge Business Administration Library.
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Fundamentals of Reference
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Item Number:
978-0-8389-1087-0
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The all-in-one “Reference reference” you’ve been waiting for, this
invaluable book offers a concise introduction to reference sources
and services for a variety of readers. |
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Price: $52.00 |
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ALA Guide to Economics & Business Reference
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Item Number:
978-0-8389-1024-5
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Focusing on print and electronic sources that are key to economics
and business reference, this is a must-have for every reference desk. |
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Price: $65.00 |
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