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Doing Social Media So It Matters: A Librarian's Guide
Laura Solomon
Item Number: 978-0-8389-1067-2
Publisher: ALA Editions
Price: $38.00
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This title is also available for purchase as an e-book or as a print/e-book bundle.

80 pages
8.5" x 11"
ISBN-13: 978-0-8389-1067-2
Year Published: 2011
AP Categories: A, C, E, I

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Facebook, Twitter, MySpace, LinkedIn: it’s difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today’s library. This practical resource brings together current information on the topic in a concise format that’s easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development, design, and technology, and her timely guide
  • Provides context on the social media phenomenon
  • Offers practical advice on how libraries can choose, use, and monitor these tools effectively
  • Identifies additional resources and best practices
Solomon has written a unique, to-the-point guidebook for those ready to jump into the deep end of the pool and commence or improve their library’s tweeting, posting, and friending.
Table of Contents

1    Getting a (Better) Grip on Social Media
2    Getting Started
3    Understanding Social Media
4    Strategies for Social Media Success
5    What Can We Count?
6    Is It Worth It?
7    A Few Final Words
About the Author

Laura Solomon is library services manager for the Ohio Public Information Network and former web applications supervisor for the Cleveland Public Library. She has been doing web development and design and conducting classes in public libraries and as an independent consultant for more than a decade. In 2009, the Ohio Library Council recognized her for her role in saving more than $147 million of public library funding by utilizing her expertise in social media tools. She was tapped as one of Library Journal’s “Movers and Shakers” for 2010. She earned her MLS from Kent State and was awarded her MCIW (Master Certified Internet Webmaster) in 2004. Visit her blog at

"Author Solomon knows how to do social media. She was instrumental in saving much of the $147 million budget reductions directed at libraries announced by the Ohio governor in June 2009, and she did this by mobilizing library supporters through Twitter and other social media sites ... The book gives both the novice and the experienced social media practitioner advice on how to use these virtual-communications tools more effectively and is recommended for any library desiring to increase the social media effectiveness quotient of the staff."

"Offers a practical and balanced approach to existing and emerging technology."
--Public Libraries

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Crisis in Employment: A Librarian's Guide to Helping Job Seekers
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In difficult economic times people turn to their local library for help seeking new work. Crisis in Employment will give you the tools you need to support this growing group of patrons.
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