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The Small Public Library Survival Guide
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| Herbert B. Landau |
| Item Number: 978-0-8389-3575-0 |
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| Publisher: ALA Editions |
| Price: $45.00 |
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168 pages
6" x 9"
Softcover
ISBN-13: 978-0-8389-3575-0
Year Published: July 2008
AP Categories: A, B, C, D
If you're among the nearly 80 percent of libraries deemed "small', serving populations of 25,000 or fewer, then Landau's survival guide will give you the tested and practical techniques to ensure your small library's survival and growth.
Landau, a seasoned marketer, applies his three decades of corporate marketing experience to save a small library faced with funding cuts. His customer-centric approaches brought in resources, volunteers, and in-kind donations and earned the libary local and national awards.
In The Small Public Library Survival Guide, Landau shares practical tools and tested strategies, guiding small public library administrators, trustees, librarians, and friends to
Define the community's library service needs
Develop responsive programs
Generate resources to support the programs
Promote the library and its programs to patrons and funding communities
Packed with hands-on guidelinesfor attracting local support and building partnerships, this user-friendly guide outlines multiple avenues for obtaining funding and increasing cash flow. His low-cost, no-cost, and easily implemented techniques provide a solid foundation for small library success.
Table of Contents
Preface
1. Why This Book Is Necessary
2. Defining Your Library’s Role in Your Community: A Market-Oriented Approach
3. Translating Community Needs into a Strategic Plan
4. Funding Your Library’s Plan
5. Earning Money through Benefit Events
6. Obtaining Noncash Support from the Community
7. Grantsmanship: The Art of Winning Grants
8. Ongoing Marketing of Your Library and Its Programs
9. Innovative Library Programming on a Shoestring
10. Staffing Your Library’s Plan
11. Buying on the Cheap
12. Conclusion: Is It Worth All the Effort?
Appendixes
A. Institutional Sources of Information
B. Sample Survey Questions
C. Sample Direct Mail Solicitation Letter and Donor Reply Card
D. How to Evaluate and Describe Old and Rare Books
E. Sample Honor/Memorial Gift Form
F. Sample Custom Research Letter Contract Agreement and Forms
G. Press Release Guidelines and Sample Press Release
H. Sample Bylaws for a Friends of the Library Group
Selected Bibliography
Index
About the Author
Herbert B. Landau is Executive Director of the Lancaster Public Library of Lancaster, PA. While in his previous position as Director of the Milanof-Schock Library in Mount Joy, PA., that library received the AARP’s Award of Excellence for Services to Seniors and was a Pennsylvania Not-For-Profit Innovation Awards Contest finalist, and was named the 2006 Best Small Library in America by Library Journal and the Bill & Melinda Gates Foundation. He holds an M.S. from the Columbia University School of Library Service.
Reviews
“With basic and advanced techniques on building a successful library, it’s a must for any library administrator of a fledgling library.” –Midwest Book Review
“…offers tested and practical techniques that can be used by small public library administrators, trustees, librarians, and friends.” –Bookends
“Designed to guide small public library administrators in fighting an often losing battle for sufficient support and recognition, these 12 chapters provide practical tools, guidelines, and strategies that have been tested in a real-world situation.” –ARBA Online
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Strategic Planning for Results
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Item Number:
978-0-8389-3573-6
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Strategic Planning for Results is the fully revised version of Planning for Results, the foundational book in this groundbreaking series. |
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Price: $72.00 |
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