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	Libraries Prosper with Passion, Purpose, and Persuasion: A PLA Toolkit for Success Public Library Association Item Number: 978-0-8389-8430-7   Publisher: PLA Price: $100.00		Order Options:       Qty:
100 pages 8.5" x 11" binder + CD-ROM ISBN-13: 978-0-8389-8430-7 Year Published: 2007 Your Library is an Invaluable Community Resource! But does the public know that? Make your library’s message known with PLA’s newest publication: Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success. As competition for dollars continues to intensify, library staff and trustees must learn to connect the library directly to what the community values most. Through an effective, sustained advocacy effort, libraries can be positioned—and remain—top-of-mind for the public and funders. Creating an advocacy plan for your library is the first step. Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success provides guidance for the entire planning process, including goal setting, audience analysis and identification, message and strategy development, and tactic evaluation and selection. Nearly 100 pages of step-by-step instruction are included in this colorful and convenient binder, as well as on the accompanying CD-Rom. Easy-to-use worksheets, sample marketing materials, and templates make this interactive Toolkit a must have publication for every public library. About the Author PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services. Reviews