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	Marketing and Public Relations Practices in College Libraries: CLIP Note #34 Anita Rothwell Lindsay Item Number: 978-0-8389-8295-2   Publisher: ACRL Price: $33.60		Order Options:       Qty:
192 pages 8.5" x 11" Softcover ISBN-13: 978-0-8389-8295-2 Year Published: 2004 Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminishing financial resources, distinguishing the library from other information service providers, increasing awareness of library resources and services, and communicating the value of the profession. This CLIP Note presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing. This volume will be invaluable in assisting libraries that are considering initiating, expanding, or evaluating campaigns. Selected bibliography. Table of Contents INTRODUCTION CLIP Note SURVEY RESULTS SELECTED BIBLIOGRAPHY CLIP Note Survey MARKETING AND PUBLIC RELATIONS DOCUMENTS ANNUAL REPORT Plattsburg State University of New York Feinberg Library Plattsburg, New York EXHIBITS AND EVENTS PLANS Goshen College Harold & Wilma Good Library Goshen, Indiana FUNDRAISING PROPOSAL University of Maine at Farmington Mantor Library Farmington, Maine MARKETING CAMPAIGN Goucher College Julia Rogers Library Baltimore, Maryland MARKETING PLANS Scott Community College Scott Community College Library Bettendorf, Iowa Suffolk University Mildred F. Sawyer Library Boston, Massachusetts MISSION STATEMENTS Bowdoin College Bowdoin College Library Brunswick, Maine University of Colorado Kraemer Family Library Colorado Springs, Colorado POSITION DESCRIPTIONS Arkansas Tech University Pendergraft Library Russellville, Arizona Goshen College Harold & Wilma Good Library Goshen, Indiana Swarthmore College Swarthmore College Libraries Swarthmore, Pennsylvania PROMOTION PLANS Drake University Cowles Library Des Moines, Iowa Southern Oregon University Southern Oregon University Library Ashland, Oregon PUBLIC RELATIONS PLAN University of Florida George A. Smathers Libraries Gainesville, Florida STRATEGIC PLANS Creighton University Reinert Alumni Library Omaha, Nebraska Goucher College Julie Roger Library Baltimore, Maryland About the Author Reviews