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Campaign for America’s Libraries Toolkit for School Library Media Programs
ALA Campaign for America’s Libraries in partnership with AASL
Item Number: 978-0-8389-8263-1
Publisher: AASL
Price: $5.00
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44 pages
8.5" x 11"
ISBN-13: 978-0-8389-8263-1
Year Published: 2003
Developed specifically to assist school library professionals. This toolkit includes messages, ideas and strategies for promoting the value of school library media programs and library media specialists in the 21st century.

@ your library®, The Campaign for America's Libraries, in partnership with the American Association of School Librarians (AASL), is designed to help foster a greater collaboration with other types of libraries; to enhance the professional development of school library media specialists; and to provide customizable tools and resources that support the advocacy efforts of school library media specialists.

Table of Contents

The Campaign for America’s Libraries: Spotlight on School Libraries
   Putting the @ your library Brand to Work
   Who’s on Board
Speaking Out
   Key Messages
   Telling Our Story
   Tough Questions
Reaching Out
   Faculty & Administrators
   Parents & Caregivers
   Sample Invitation
Marketing and Communication
   Building a Marketing Communication Plan
   Working with School District PR Staff
   Marketing to All
Media Relations
   Sample Opinion Column
   Sample News Release
   Sample PSA/PA Announcements
   Reaching Out to Decision-makers
   Forms of Address
   Forming a Friends Group
Voices of Experience:
   Developing a Marketing Strategy
   Stepping into the Spotlight
   Facing Challenges
   Addressing Your School Board
   Ideas Too Good Not to Share
Calendar of Promotional Opportunities
More Tools
School Library Campaign Feedback Form

About the Author
The Campaign for America's Libraries is a multi-year public education campaign sponsored by ALA to speak loudly and clearly about the value of libraries and librarians in the 21st century. During 2003–2004, school library media programs and specialists were featured. The School Library Campaign was launched at the AASL 11th National Conference held Oct. 22–26, 2003.