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Campaign for America’s Libraries Toolkit for School Library Media Programs
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| ALA Campaign for America’s Libraries in partnership with AASL |
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Item Number: 978-0-8389-8263-1 |
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Publisher: AASL |
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Price: $5.00 |
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44 pages
8.5" x 11"
Softcover
ISBN-13: 978-0-8389-8263-1
Year Published: 2003
Developed specifically to assist school library professionals. This toolkit includes messages, ideas and strategies for promoting the value of school library media programs and library media specialists in the 21st century.
@ your library®, The Campaign for America's Libraries, in partnership with the American Association of School Librarians (AASL), is designed to help foster a greater collaboration with other types of libraries; to enhance the professional development of school library media specialists; and to provide customizable tools and resources that support the advocacy efforts of school library media specialists.
Table of Contents
Preface
Introduction
The Campaign for America’s Libraries: Spotlight on School Libraries
Putting the @ your library Brand to Work
Who’s on Board
Speaking Out
Key Messages
Telling Our Story
Tough Questions
Reaching Out
Students
Faculty & Administrators
Parents & Caregivers
Community
Sample Invitation
Marketing and Communication
Building a Marketing Communication Plan
Collaboration
Working with School District PR Staff
Marketing to All
Media Relations
Sample Opinion Column
Sample News Release
Sample PSA/PA Announcements
Advocacy
Reaching Out to Decision-makers
Forms of Address
Forming a Friends Group
Voices of Experience:
Developing a Marketing Strategy
Stepping into the Spotlight
Facing Challenges
Addressing Your School Board
Ideas Too Good Not to Share
Calendar of Promotional Opportunities
More Tools
School Library Campaign Feedback Form
Acknowledgements
About the Author
The Campaign for America's Libraries is a multi-year public education campaign sponsored by ALA to speak loudly and clearly about the value of libraries and librarians in the 21st century. During 2003–2004, school library media programs and specialists were featured. The School Library Campaign was launched at the AASL 11th National Conference held Oct. 22–26, 2003. |
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