|
|
|
|
|
|
|
|
|
|
Libraries, Mission, and Marketing: Writing Mission Statements That Work
|
| Linda K. Wallace |
|
Item Number: 978-0-8389-0867-9 |
|
|
|
Publisher: ALA Editions |
|
Price: $35.00 |
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
112 pages
6" x 9"
Softcover
ISBN-13: 978-0-8389-0867-9
Year Published: 2003
Does your library have a mission statement? Do you know what it is, when to use it, where it should be posted, and how you should act on it?
Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles 105 varied samples of on-target library mission statements organized by type of library and further divided into sub-categories. Libraries, Mission, and Marketing identifies the criteriathat make for successful mission statements. You will learn:- The difference between mission and vision statements and how they're used
- Power words that eliminate boring mission statements
- How mission statements can focus library marketing
- Processes for including numerous voices without succumbing to mission-by-committee
- Ways to bring it to life in planning, communicating, and day-to-day functions
For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, alongwith winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in itscommunity.
About the Author
Linda K. Wallace is currently consultant and partner in Library Communication Strategies, a consulting practice serving libraries and library organizations. From 1985–2000, she served as director of the American Library Association's Public Information Office. There, she developed and implemented long- and short-term communications plans and creative strategies to promote prominent ALA initiatives. Two of her television public service spots ("Books! Check 'em Out" and "Be Cool") were Emmy-award finalists.
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
Librarians as Community Partners: An Outreach Handbook
|
|
Item Number:
978-0-8389-1006-1
|
|
|
|
Including 66 focused snapshots of outreach in
action, this resource reflects the creative solutions
of librarians searching for new and innovative ways
to build programs that meet customer needs while
expanding the library’s scope into the community. |
|
|
|
Price: $55.00 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Building a Buzz: Libraries & Word-of-Mouth Marketing
|
|
Item Number:
978-0-8389-1011-5
|
|
|
|
Want to get the word out about your library in the
most cost-effective way possible? You can achieve this
with the effective word-of-mouth marketing (WOMM)
strategies laid out in this book. |
|
|
|
Price: $45.00 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The Successful Library Trustee Handbook, Second Edition
|
|
Item Number:
978-0-8389-1003-0
|
|
|
|
Designed to improve any board’s effectiveness, this resource offers proven advice about what it takes to make everything from meetings to evaluations run smoothly and addresses the critical questions every board member needs to understand. |
|
|
|
Price: $47.00 |
|
|
|
|
|
|
|
|
|
|
|