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Marketing Your Library’s Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians
Marie R. Kennedy and Cheryl LaGuardia
Item Number: 978-0-8389-1565-3
Publisher: ALA Neal-Schuman
Price: $65.00
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192 pages
8.5" x 11"
ISBN-13: 9780838915653
Year Published: 2017
AP Categories: A, C, I, X

This title will be available Summer 2017. You may place an order and the item will be shipped when it becomes available.

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes
  • seven complete programs from both public and academic libraries;
  • an examination of the e-resource life cycle;
  • cutting edge guidance on COUNTER usage reports and other web analytics;
  • advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
  • a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
  • numerous examples of well-executed plans and outcomes.
This book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

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Creating and Sharing Online Library Instruction: A How-To-Do-It Manual For Librarians
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An easy to follow tutorial for creating online library instruction with learning objects, this manual is written by three librarians with the New Literacies Alliance (NLA).
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Tactical Urbanism for Librarians: Quick, Low-Cost Ways to Make Big Changes
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Tactics like “start small,” “value intangibles,” and “bundle pragmatics with delight” can help libraries engage with their users while also solving immediate problems. Best of all, these projects can be lightweight, inexpensive, and quick to realize.
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Fundamentals of Electronic Resources Management
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Cutting through the complexity of a role that’s changing rapidly, inside you’ll find to-the-point advice on ERM methods and tools.
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