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New Routes to Library Success: 100+ Ideas from Outside the Stacks—print/e-book bundle
Elisabeth Doucett
Item Number: 7700-3130
 
Publisher: ALA Editions
Price: $64.00
 
 
 
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The print edition and the e-book of this title are also available separately.

Save up to 45% when purchased together!

It’s the best of both worlds: this specially priced bundle includes a print copy for desk reference along with the e-book version. The e-book includes the complete text of the print edition in several different file types, readable using a variety of software and devices. You will be able to download the e-book immediately upon purchase; the print copy will be shipped to you. Note: print/e-book bundles may only be shipped to addresses within the United States; international orders cannot currently be processed online.

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256 pages
Year Published: 2015

Read an interview with the author now!

Today’s library leaders face a world in which the only constant is change.  Seeking out innovative ways to meet the evolving needs of their communities has become a critical part of their responsibilities.

In this book, Doucett mines new territory in this ongoing effort by exploring how successful organizations “outside the stacks” conduct their business. She interviews leaders of advertising, online commerce, fundraising, retailing, crowdsourcing and other organizations (including Kickstarter, L.L. Bean, Down East Magazine and Tom’s of Maine, among others), learning what they do exceptionally well.  From this research she presents more than 100 examples of game-changing ideas ready for application in libraries. And most importantly, she articulates a simple process that readers can use to pursue the same path of exploration at their own institutions, including the actual questions used during her interviews.

An exciting survey of creativity in action, Doucett’s book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.
Table of Contents

Preface
Acknowledgments

Chapter 1: The Process

Chapter 2: Entrepreneurship
Josh Davis, Gelato Fiasco

Chapter 3: Creativity
Walter Briggs, Briggs Advertising

Chapter 4: The Extraordinary in the Ordinary
Fritz Grobe, EepyBird

Chapter 5: Advocates for the Creators
Margot Atwell, Kickstarter

Chapter 6: Customer Service
Chris Wilson, L.L.Bean

Chapter 7: Trend Tracking
Vicki Loomis, Trendwatching.com

Chapter 8: Learning Your Community
Brian Kevin and Ginny Wright, Down East Magazine

Chapter 9: Creating a Great Workplace
Meredith Jones, Maine Community Foundation

Chapter 10: Content Curation
Liz Doucett, Curtis Memorial Library

Chapter 11: Unconventional Thinking
Kate Cheney Chappell, Tom’s of Maine

Index

About the Author

Elisabeth Doucett is the director of Curtis Memorial Library in Brunswick, Maine. In addition to a master’s degree from the Simmons College Graduate School of Library and Information Science, she has an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. She is author of the books Creating Your Library Brand and What They Don’t Teach You at Library School. She speaks and teaches nationally, generally focusing on the topics of library marketing, branding, and trend tracking.
Reviews

”A handy, largely intuitive reference that, in focusing in on patrons as consumers, serves as both a stimulus for new paths and a methodology for canvassing one’s own local community and patrons."
— Booklist

”A great read to help spur discussion and bring excitement to developing a different mindset about libraries. There are some great ideas that can be replicated for those willing to take a new approach to library thinking."
— VOYA

”The eleven chapters do more than just interview the people involved with their companies; the chapter headings invite us to explore what it actually means to delve into organizational thinking … This book is so easy and so simple only because it takes a complicated topic—how do I make my library better—and breaks the topic into easy-to-follow directions. The best part of the book is that the reader can refer to any chapter at any time and get some time-tested solutions to put into practice immediately."
— Catholic Library World
 
 

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