Browse Our Categories



Advanced WordPress: Taking Your Web Presence to the Next Level eCourse
Michael Schofield
Item Number: 1541-9095
Publisher: ALA Publishing eLearning Solutions
Price: $250.00
Email Friend
  Order Options:  
  Add To Cart  
  Add To Wish List  

This eCourse is now closed. We plan on offering the eCourse again soon. If you’d like to an email alert when we schedule the next session, please complete this form.

Asynchronous eCourse beginning March 16, 2015, and continuing for 6 weeks
An ALA Publishing eLearning Solutions eCourse facilitated by Michael Schofield

Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page and a password. You must download this PDF and follow the instructions in order to complete the registration. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. Confirmation with login instructions, reminders, and alerts will go to the email address used in the registration.


This eCourse is licensed for a single user. For pricing on bulk purchases in excess of $1,000, please contact us for more information.

Estimated Hours of Learning: 36
Certificate of Completion available upon request

Learning outcomes

After participating in this eCourse, you will:

  • Have a working knowledge of the many advanced WordPress tools, helping you determine which ones will enhance your library website
  • Gain a thorough understanding of WordPress’s hooks and actions, themes and plugins, and how they can be extended programmatically, as well as a working knowledge of PHP
  • Understand pressing and ancillary issues like content silos, APIs, and C.O.P.E. (create once, publish everywhere) systems
  • Discover forums, websites, and literature that can help you stay current on emerging WordPress trends

If you've used WordPress to build a library blog or website, you know what an incredible tool it can be. But there’s much more to WordPress than building a site. More advanced users can use WordPress to create resources such as advance registration and scheduling tools, integrate web-based programs, or allow your website to interface with other software through an Application Programming Interface (API).

If you’re eager to move from basic proficiency to advanced skills in WordPress, knowing where to start is crucial. In this eCourse, Michael Schofield, a web developer who specializes in library sites, will help you focus your attention so you can decide how to proceed. You’ll learn about the advanced capabilities of WordPress and how they can apply to your library, along with steps for putting them in place.

How this eCourse Works

The eCourse begins on March 16, 2015. Your participation will require approximately six hours a week, at times that fit your schedule. All activities take place on the website, and you will be expected to:

  • Read, listen to or view online content
  • Post to online discussion boards
  • Complete weekly assignments or activities

Instructor Michael Schofield will monitor discussion boards regularly during the six-week period, lead group discussions, and will also answer individual questions. All interaction will take place on the eCourse site, which will be available 24 hours a day, 7 days a week. It's recommended that students log into the site on March 16 or within a few days for an overview of the content and to begin the first lesson.

User Requirements

Participants will need regular access to a computer with an internet connection for online message boards participation, viewing online video, listening to streaming audio (mp3 files), and downloading and viewing PDFs and PowerPoint files. ALA Publishing eLearning Solutions eCourses are fully compatible with Windows and MacOs.

At Your Service

Accommodations are offered based on user needs. For transcription or other accessibility requests, please contact us at

About the Instructor

Michael Schofield is a front-end developer specializing in user experience and design for libraries. He writes and speaks about cutting-edge standards and the web and otherwise tries to push the #libweb forward. He curates Web For Libraries, runs a popular developer night, teaches junior high school students to write Sass and animate CSS Pandas, and is a WordCamp Organizer. He is currently Librarian of Web Services at the Alvin Sherman Library, Research, and Information Technology Center in Florida.


  Also of interest:  
Learning from Libraries that Use WordPress: Content-Management System Best Practices and Case Studies
Item Number:  978-0-8389-1162-4
This useful book shows how scores of libraries have used WordPress to create library websites that are both user-friendly and easy to maintain.
Price: $67.00
No Shelf Required 2: Use and Management of Electronic Books
Item Number:  978-0-8389-1145-7
In this sequel to her best-selling book of the same title, expert Polanka dives even deeper into the world of digital distribution
Price: $67.00
Using WordPress as a Library Content Management System
Item Number:  978-0-8389-5831-5
A richly illustrated, practical guide for using WordPress as a tool for managing digital content, from basic set-up to customization with plugins.
Price: $43.00