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Using User Experience (UX) Design to Improve Library Services from the Web to the Circulation Desk
Amanda L. Goodman and Michael Schofield
Item Number: 1541-9082
Publisher: ALA Publishing eLearning Solutions
Price: $350.00
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This eCourse is now closed. We plan on offering the eCourse again soon. If you’d like to an email alert when we schedule the next session, please complete this form.

Asynchronous eCourse beginning February 2, 2015 and continuing for 6 weeks
An ALA Publishing eLearning Solutions eCourse facilitated by Amanda Goodman and Michael Schofield

Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page and a password. You must download this PDF and follow the instructions in order to complete the registration. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. Confirmation with login instructions, reminders, and alerts will go to the email address used in the registration.

This eCourse is licensed for a single user. For pricing on bulk purchases in excess of $1,000, please contact us for more information.

Estimated Hours of Learning: 36
Certificate of Completion available upon request

Learning outcomes

By the end of this eCourse, you will be able to:

  • Identify antipatterns, pain-points, and opportunities for improving UX of your library website and in-house signage
  • Communicate data from user tests, analytics, and other best-practices research to administrators in terms that effectively sell the benefits of user-driven design to stakeholders who may otherwise under-prioritize library web services
  • Predict and address design and usability challenges based on forward-thinking axioms
  • Implement several high-return, low- or no-budget usability tests and know what to do with the results
  • Understand the role of library content and know how to develop a scalable and impactful content strategy
  • Walk away with basic best practices of design and typography that have huge implications for the usability of your website and physical spaces and that can be implemented even without being a designer

User Experience Design (UX) is a process used to enhance customer experience with products or services by focusing on ease-of-use and analysis of customer experience. While this approach has primarily been applied in web design, knowledge of UX can help librarians improve patron experience in both the physical and digital realms.

In this eCourse, UX experts Amanda Goodman and Michael Schofield will demonstrate how you can use UX design principles to improve a wide variety of library services for both patrons and staff. By learning about the UX design process, you’ll learn techniques that will allow you to take a given aspect of your library’s services, gather and analyze data that measures user engagement and satisfaction, and use those findings to make your patrons happier.

During each week of the eCourse, you’ll learn about different UX techniques and then complete a small, real-world exercise where you’ll apply that technique. As the instructors will emphasize throughout the course and through the course assignments, these are principles that can be applied across the spectrum of library services. The techniques you learn—skills like executing focus groups, data collection and analysis, participatory design and more—can be applied anywhere from the website to the front desk.

eCourse Outline
  • Introduction to UX
  • Developing Personas
  • Card Sorting and Participatory Design
  • Content Strategy
  • Design and Typography
  • Analytics
  • Signage
  • Survey/Focus Group

How this eCourse Works

The eCourse begins on February 2, 2015. Your participation will require approximately six hours a week, at times that fit your schedule. All activities take place on the website, and you will be expected to:
  • Read, listen to or view online content
  • Post to online discussion boards
  • Complete weekly assignments or activities
Instructors Amanda Goodman and Michael Schofield will monitor discussion boards regularly during the 6-week period, lead group discussions, and will also answer individual questions. All interaction will take place on the eCourse site, which will be available 24 hours a day, 7 days a week. It's recommended that students log into the site on February 2 or within a few days for an overview of the content and to begin the first lesson.
User Requirements

Participants will need regular access to a computer with an internet connection for online message boards participation, viewing online video, listening to streaming audio (mp3 files), and downloading and viewing PDFs and PowerPoint files. ALA Publishing eLearning Solutions eCourses are fully compatible with Windows and MacOs.

At Your Service

Accommodations are offered based on user needs. For transcription or other accessibility requests, please contact us at

About the Instructors

Amanda L. Goodman is the user experience (UX) librarian at Darien Library, a public library in Connecticut. In this position, she planned, implemented, and manages a busy digital media lab. Author of The Comparative Guide to WordPress in Libraries: A LITA Guide, she has also written articles for UX Magazine and Library Journal. With Schofield she cohosts a podcast about UX and libraries called #libux, and blogs about her work at A Ghost of Daisies. Find her on Twitter as @godaisies.

Michael Schofield is a front-end developer specializing in UX and design for libraries. He has written a number of articles and gives consistently well-rated talks about future friendly design and development, content strategy, antipatterns, and speed. He curates Web For Libraries, runs a popular developer night, teaches junior high school students to write Sass and animate CSS Pandas, and is a WordCamp Organizer. He is currently Librarian of Web Services at the Alvin Sherman Library, Research, and Information Technology Center in Florida.


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