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Marketing Plans for the Faint of Heart (PLA On-Demand Webinar)—INDIVIDUAL USER
Christine Niels Cigler
Item Number: 0623-1401
Publisher: PLA
Price: $28.00
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If you plan on viewing this on-demand webinar with a group of 3 or more people, please purchase at the group rate.

Note: the purchase of this on-demand webinar will include instructions and a password to access the archived recording of the webinar. You'll have access to the on-demand webinar for one year from date of purchase.

This on-demand webinar is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.
Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive an Access Instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. This PDF contains a link to the webinar recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the webinar recording. If you have questions or problems accessing the purchased recording, send a message to, or call 800-545-2433 ext. 5PLA (5752).

Technical requirements: To playback this on-demand webinar you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast internet connection and computer is recommended.

If your heart starts to palpitate at the thought of writing a marketing plan, join us for this live, one-hour webinar to ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community. The cycle of marketing never ends; so come get great resources and ideas and learn to enjoy the ride!

This archived webinar was originally presented June 23, 2014.

Running time: 55 minutes

About the Author

Christine Niels Cigler is the manager of public relations and outreach at the Fox River Valley Public Library District in Dundee, Illinois. She has written marketing plans under the guise of a public information officer, marketing coordinator, and manager of public relations and outreach. Cris started her marketing career as an assistant advertising manager for a flexible packaging manufacturer and has since worked in small branch libraries and large district libraries. She also received her MLIS from Dominican University in 2011. She thoroughly enjoys working with other marketing types in a variety of networking groups including the Soon to be Famous Illinois Author Committee. Cris sincerely believes that marketing is a misunderstood term and that every library would have a full time marketing manager on staff—if they only understood that marketing is not about selling—it’s about defining what your community wants, and then giving it to them.

The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.


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