Browse Our Categories



Researching Prospective Donors: Get More Funding for Your Library
Susan Summerfield Hammerman
Item Number: 978-0-8389-1229-4
Publisher: ALA Editions
Price: $65.00
Email Friend
  Order Options:  
  Add To Cart  
  Add To Wish List  

168 pages
6" x 9"
ISBN-13: 978-0-8389-1229-4
Year Published: 2014
AP Categories: A, C, I

Read a sample of the book now!

Individuals, not government sources or foundations, are the largest source of giving in the United States. Right now your community has individuals ready to become enthusiastic donors to your library. But how do you find the most likely prospective donors? Hammerman, a successful prospect researcher, gives library directors, fundraisers, and board members all the tools they need to research individuals and their wealth. This straight-talking guidebook

  • Describes how to identify and research prospects using existing or easy-to-find resources, including publicly available information on individuals' wealth and assets
  • Spells out what information about a prospect is most important, such as previous charitable donations, hobbies, interests, and memberships in clubs or other organizations
  • Provides worksheets to document findings so the research can be used effectively for fundraising
  • Shows how to establish a confidentiality policy and securely store information on prospects
  • Includes an annotated bibliography of fundraising resources

Using the strategies outlined in this valuable book, your library's fundraising staff can focus their time and attention on the best donors and potential donors in your community.



  1. Prospect Research Process
  2. The Confidentiality Policy
  3. Biographical Information
  4. Real Estate
  5. Finding Salaries and Net Worth
  6. Stock Holdings and Compensation for Prospects at Public Companies
  7. Family Foundations
  8. Giving to Other Nonprofits and Political Donations
  9. Memberships and Affiliations in Clubs and Other Organizations
  10. Capacity Ratings
  11. The Research Profile

Appendix- Online Resources and Annotated Bibliography


About the Author

Susan Summerfield Hammerman is a librarian working in the field of fundraising at Northwestern University as a prospect researcher. She has a BA in history from the University of Michigan and an MLIS from Dominican University.

"Hammerman expertly offers practice exercises, specific examples, case studies, and templates for funding policies. She gives detailed instructions on ethically seeking appropriate types and sources of research data to begin building contacts. Some of the approaches may not readily occur to fund raisers, making this title enlightening in its comprehensive coverage of funding possibilities."
— Catholic Library World

"Should be considered mandatory reading by library boards, library staff, and 'Friends of the Library' group members."
—Midwest Book Review

  Also of interest:  
The ALA Book of Library Grant Money, Ninth Edition
Item Number:  978-0-8389-1211-9
This all-in-one resource for researching library and school grants is back in a new edition, and more useful than ever, offering refreshed content and even more guidance on locating grant funding sources.
Price: $180.00
Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
Item Number:  978-1-55570-912-9
Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually.
Price: $77.00
Grassroots Library Advocacy
Item Number:  978-0-8389-1134-1
This indispensable Special Report goes beyond the “what-to-do” of library advocacy and explains how to do it right.
Price: $41.00