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Is Community Assessment a High Hurdle? Get Over It! (PLA On-Demand Webinar)—GROUP RATE
Nancy H. Davis and Pam Fitzgerald for PLA
Item Number: 0814-1309
Publisher: PLA
Price: $119.00
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This is a group rate for 3 or more people gathered in one room at one location to view this on-demand webinar. If you are viewing alone or with one other viewer, please purchase at the individual rate.

Note: the purchase of this on-demand webinar will include instructions and a password to access the archived recording of the webinar. You'll have access to the on-demand webinar for one year from date of purchase.

This on-demand webinar is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.
Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive an Access Instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. This PDF contains a link to the webinar recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the webinar recording. If you have questions or problems accessing the purchased recording, send a message to, or call 800-545-2433 ext. 5PLA (5752).

Technical requirements:
To playback this on-demand webinar you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast internet connection and computer is recommended. We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar recording. Groups will also want to have speakers capable of amplifying the webinar audio for the entire room.

Strategic planning can be a galvanizing experience for any library, and, for public libraries, it all starts with digging deep and understanding your community. Today’s fiscal uncertainties challenge library leadership to put reliable information to the best possible use—for services, collection development, outreach, facilities, technology, fundraising, marketing, advocacy, and more. The instructors draw on case studies from two libraries—one, a five-branch urban system headquartered in a modern iconic building and the other, a small library housed in a crowded, historic facility in a town one mile square—to demonstrate how the process (and key techniques) can be applied in a variety of circumstances.

This on-demand webinar reviews who does what, how long it will take, and what you can (and cannot) omit along the way. Learn about the pros and cons of town meetings, focus groups, and surveys; how to engage community “influentials”; and the nuggets mined through peer benchmarking. New technologies—such as GIS lifestyle analysis—are reviewed as well as the role community assessments play in advocacy branding, and fundraising.

Step-by-step—from jumpstarting Trustees to engaging “influentials” to reaching out to non-users to celebrating the plan’s implementation—the instructors use examples to illustrate the process.

This archived webinar was originally presented August 14, 2013.

Running time: 1 hour, 10 minutes
About the Authors

Nancy H. Davis, Partner, The Ivy Group, Ltd., began her career at Temple University Library before working at DuPont Nemours and The Franklin Mint as a business development researcher and marketing specialist. Since founding The Ivy Group with Pam Fitzgerald, she has conducted a variety of community assessments and facilitated research and strategic planning for libraries far and wide, large and small—Brooklyn, Des Moines, Tulsa, San Antonio, and others across the U.S. Nancy has also developed training programs for library consortia and statewide library organizations and has presented at PLA. Nancy is a graduate of Carnegie Mellon University and holds an MLS from the University of Pittsburgh. She is a founding board member of both the Delaware County Library Foundation and the Foundation of the Greater Philadelphia Chapter of the National Association of Women Business Owners. Nancy resides in Marple, Pa.

Pam Fitzgerald is Managing Partner, The Ivy Group, Ltd. Since her first project with R.R. Bowker in 1989, Pam has orchestrated successful library projects that have generated new opportunities for outreach, advocacy, and promotion. Currently, she is managing the design strategy for, a joint project of the National Archives and University of Virginia Press and working with Pennsylvania on its statewide digital resources portal. Pam has written a national column on adult literacy, was a founding member of the Joint Immunization Task Force and Project Immunize Virginia, served as Head of the Tandem Friends School Board, and has lead trustee and library leadership training, and other workshops on a regular basis at association conferences in Pennsylvania, New Jersey, New York, Virginia as well as with ALA and PLA. A graduate of McGill University, Pam completed graduate work at Bryn Mawr College. Pam resides in Charlottesville, Va.

The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.

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