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Strategic planning can be a galvanizing experience for any library, and, for public libraries, it all starts with digging deep and understanding your community. Today’s fiscal uncertainties challenge library leadership to put reliable information to the best possible use—for services, collection development, outreach, facilities, technology, fundraising, marketing, advocacy, and more. The instructors draw on case studies from two libraries—one, a five-branch urban system headquartered in a modern iconic building and the other, a small library housed in a crowded, historic facility in a town one mile square—to demonstrate how the process (and key techniques) can be applied in a variety of circumstances.
This on-demand webinar reviews who does what, how long it will take, and what you can (and cannot) omit along the way. Learn about the pros and cons of town meetings, focus groups, and surveys; how to engage community “influentials”; and the nuggets mined through peer benchmarking. New technologies—such as GIS lifestyle analysis—are reviewed as well as the role community assessments play in advocacy branding, and fundraising.
Step-by-step—from jumpstarting Trustees to engaging “influentials” to reaching out to non-users to celebrating the plan’s implementation—the instructors use examples to illustrate the process.
This archived webinar was originally presented August 14, 2013.
Running time: 1 hour, 10 minutes
About the Authors
Nancy H. Davis, Partner, The Ivy Group, Ltd., began her career at Temple University Library before working at DuPont Nemours and The Franklin Mint as a business development researcher and marketing specialist. Since founding The Ivy Group with Pam Fitzgerald, she has conducted a variety of community assessments and facilitated research and strategic planning for libraries far and wide, large and small—Brooklyn, Des Moines, Tulsa, San Antonio, and others across the U.S. Nancy has also developed training programs for library consortia and statewide library organizations and has presented at PLA. Nancy is a graduate of Carnegie Mellon University and holds an MLS from the University of Pittsburgh. She is a founding board member of both the Delaware County Library Foundation and the Foundation of the Greater Philadelphia Chapter of the National Association of Women Business Owners. Nancy resides in Marple, Pa.
Pam Fitzgerald is Managing Partner, The Ivy Group, Ltd. Since her first project with R.R. Bowker in 1989, Pam has orchestrated successful library projects that have generated new opportunities for outreach, advocacy, and promotion. Currently, she is managing the design strategy for founders.archives.gov, a joint project of the National Archives and University of Virginia Press and working with Pennsylvania on its statewide digital resources portal. Pam has written a national column on adult literacy, was a founding member of the Joint Immunization Task Force and Project Immunize Virginia, served as Head of the Tandem Friends School Board, and has lead trustee and library leadership training, and other workshops on a regular basis at association conferences in Pennsylvania, New Jersey, New York, Virginia as well as with ALA and PLA. A graduate of McGill University, Pam completed graduate work at Bryn Mawr College. Pam resides in Charlottesville, Va.
The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.