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Social Media for Creative Libraries
Phil Bradley
Item Number: 978-1-85604-713-5
Publisher: Facet Publishing, UK
Price: $99.95
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Customers outside of North America (USA and Canada) should contact Facet Publishing for purchasing information.

256 pages
6" x 9"
ISBN-13: 978-1-85604-713-5
Year Published: 2014
Building on his acclaimed work How to Use Web 2.0 in Your Library, social media guru Bradley explains exactly how libraries can get the most out of the gamut of social and real-time media technologies available.

Illustrations help guide readers through each step of creating a range of resources, and a companion website, including podcasts from the author, ensures readers are kept up to date in this highly dynamic and fast-moving area. Several new chapters look at the following key areas:
  • Social networking
  • Presentations
  • Social search engines
  • Twitter
  • New trends and Web 3.0
This is essential reading for library and information  professionals wishing to harness the social networking revolution to their advantage. 

Check out the book's companion YouTube playlist now!

Table of Contents

1. An introduction to social media

  • So what is ‘social media’?
  • Complexity and simplicity
  • Cloud-based versus computer-based
  • Browser-based or installed software
  • Solitary or crowd-based
  • Communication
  • Where is data now?
  • Validating content
  • Control through the website, or dispersed
  • Web/internet/social search
  • Information tracked down, or brought to us
  • Getting it right or getting it quickly
  • Connection speeds and storage costs
  • Our roles
  • Web 1.0 was about limitations, social media is about freedom
  • Summary  
2. Authority checking

  • Introduction
  • Facebook
  • Twitter
  • LinkedIn
  • Google properties
  • Blogs
  • Other ways to check authority
  • Summary
  • URLs mentioned in this chapter  
3. Guiding tools

  • Introduction
  • Home or start pages
  • Pearltrees
  • Google customized search engines
  • Bookmarking packages
  • Blending bookmarks into a social media strategy
  • Summary
  • URLs mentioned in this chapter  
4. Current awareness and selective dissemination of information resources

  • Introduction
  • Let the networks take the strain!
  • Tablet-based applications
  • Web-based curation tools
  • News curation by e-mail
  • Summary
  • URLs mentioned in this chapter  
5. Presentation tools 

  • Introduction
  • Additions to PowerPoint
  • Prezi
  • Interactive presentations
  • Timeline packages
  • Easy-to-create presentations
  • Animated presentations
  • Summary
  • URLs mentioned in this chapter  
6. Teaching and training 

  • Introduction
  • Screencasting
  • Screencapture
  • Interactive training: Google+ Hangouts
  • Interactive training: other resources
  • MOOCs
  • Advantages and disadvantages of e- learning
  • URLs mentioned in this chapter  
7. Communication 

  • Introduction
  • ‘Just the facts’
  • Twitter
  • Facebook
  • Blogging
  • Chat rooms
  • Wikis
  • Sticky note software
  • Google Docs
  • Distributing your content
  • Summary
  • URLs mentioned in this chapter  
8. Marketing and promotion – the groundwork

  • Introduction
  • Blending your social media presences
  • Getting past the organization roadblock
  • Search engine optimization (SEO)
  • Location
  • Consumer rather than creator
  • Monitoring tools
  • Summary
  • URLs mentioned in this chapter  
9. Marketing and promotion – the practicalities 

  • Introduction
  • Images
  • Photographic manipulation
  • Make images more exciting
  • Podcasting
  • Video
  • Augmented reality
  • Summary
  • URLs mentioned in this chapter  
10. Creating a social media policy

  • Introduction
  • Why an organization needs a social media policy
  • Defining social media
  • Social media policies for specific tools
  • Personal versus professional
  • The chain of command
  • Dealing with criticism
  • Do’s and don’ts
  • Legal issues
  • How often should a policy be reviewed?
  • Summary
  • URLs mentioned in this chapter  
Appendices: Social media disasters 

  • United Breaks Guitars
  • Never seconds
  • Tweeting from the wrong handle
  • Employees being stupid
  • Turning a negative into a positive
  • Watch the news, don’t just react to it
  • Don’t pick a fight with the internet!
  • Summary

About the Author

Phil Bradley is a renowned information specialist, internet consultant and conference speaker specializing in search. He has worked with a number of search engine companies to help them improve their products, and has a blog on internet search that is widely read. He teaches internet search and social media skills to librarians and information professionals both within the UK and abroad. He also writes a column in CILIP Update magazine, and previous titles with Facet Publishing include How to Use Web 2.0 in Your Library. He was CILIP (the Chartered Institute of Library and Information Professionals) President for 2012–13.

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