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Developing Web Content Strategy for Libraries (PLA On-Demand)—GROUP RATE
Christopher Evjy for PLA
Item Number: 5510-1309
Publisher: PLA
Price: $79.00
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This is a group rate for 3 or more people gathered in one room at one location to view this on-demand session. If you are viewing alone or with one other viewer, please purchase at the individual rate.

Note: the purchase of this on-demand session will include instructions and a password to access the archived recording of the session. You'll have access to the on-demand session for one year from date of purchase.

This on-demand session is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.
Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive an Access Instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. This PDF contains a link to the on-demand session recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the on-demand session recording. If you have questions or problems accessing the purchased recording, send a message to, or call 800-545-2433 ext. 5PLA (5752).

Technical requirements:
To playback this on-demand session you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast internet connection and computer is recommended. We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the on-demand session recording. Groups will also want to have speakers capable of amplifying the on-demand session audio for the entire room.

Web content management systems like Drupal, Wordpress and Joomla! are powerful tools that simplify staff interaction with complex web technologies and empower librarians to engage with patrons on a scale never before possible. In order to realize the potential of these systems to further the mission of libraries on the web, libraries need to devise strategies around what types of content they should be producing and the outcomes they are trying to achieve.

Originally presented March 20, 2013, as part of the 2013 PLA Virtual Spring Symposium.

Running time: 60 minutes
About the Authors

Christopher Evjy is a librarian, project manager and web developer with 12 years of public and academic library experience. He currently manages the Web Team at Jefferson County Public Library and has a MSLIS from the iSchool at Syracuse University. His areas of professional focus include content strategy, organizational leadership and Drupal. He is the recipient of the iSchool’s Librarianship for the Future award and was a member of the Colorado Association of Libraries Leadership Institute class of 2011.

The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.

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