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Building & Running the Digital Branch (PLA On-Demand)—INDIVIDUAL USER
David Lee King for PLA
Item Number: 5508-1301
Publisher: PLA
Price: $19.00
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If you plan on viewing this on-demand session with a group of 3 or more people, please purchase at the group rate.

Note: the purchase of this on-demand session will include instructions and a password to access the archived recording of the session. You'll have access to the on-demand session for one year from date of purchase.

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Technical requirements:
To playback this on-demand session you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast internet connection and computer is recommended.

There’s no denying it, an online presence is a must-have for every library, whether big or small. A digital branch opens the library to the online community and offers a place where your customers can interact—with you and with each other. The key is to make the digital branch a place that people want to visit. Learn creative, effective ways to enhance your existing or create your first digital branch.

Originally presented March 20, 2013, as part of the 2013 PLA Virtual Spring Symposium.

Running time: 56 minutes
About the Authors

David Lee King is the digital services director at Topeka & Shawnee County (Kans.) Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover & Shaker for 2008. His newest book, Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, was published in September. David writes the “Outside/In” column in American Libraries with Michael Porter, and maintains a blog at

The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.

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