8.5" x 11"
Year Published: 2005
The popular first edition (1997) of Lisa Wolfe’s guide has been totally revised, and includes five brand-new chapters: “Positioning Libraries in the 21st Century”; “Brand-building for Libraries”; “Using Technology as a PR Tool”; “Creative Effective Web Communications”; and “Planning for Crisis Communications.” Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today’s library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library’s message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples — event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library’s PR plans and get your message heard.
"Highly recommended for all libraries."
"Buy this book right away."
--Marketing Library Services
"Lively and accessible ... I would advise colleagues to read it and ‘get the most bang for their buck.'"
--Journal of the Society of Archivists
"An easily applicable and relevant for teacher-librarians work for teacher-librarians."
"This book may just be the next best thing to having a public relations (PR) professional in the library staff ... recommended for all library collections."
"An expertly written guide to promotion, fundraising, public relations, community building, and more--especially for libraries."